Diseño de estrategias para incrementar los ingresos como consecuencia de la fusión por absorcion de nexans a CENTELSA Y CEDETEC S.A.

Abstract

The methodological proposal "Design of strategies to increase revenue as a result of the merger by absorption of Nexans into Centelsa and Cedetec S.A." describes the strategies that should be implemented after the merger of the aforementioned companies. The merger aims to increase the competitive capacity and market share of the new company. The research has been developed using a mixed approach (quantitative and qualitative), applying survey techniques to the managers and commercial area of Centelsa by Nexans. The methodological proposal presents strategies that will be implemented to increase revenue after the merger. These include identifying new market opportunities, improving operational efficiency, creating an integrated sales force, innovating with new products and services, consolidating corporate image, and creating synergies between the merged companies. It also discusses the challenges that may arise during the merger process, such as integrating corporate cultures, managing change, and effectively communicating with employees and customers. It describes the strategies that can be implemented after the merger of Nexans into Centelsa and Cedetec S.A. to increase revenue and improve the competitive capacity of the new company. These strategies include identifying new market opportunities, improving operational efficiency, and creating synergies between the merged companies.