Análisis de las estrategias de ventas de productos de consumo masivo a través del marketing digital y redes sociales caso VL Corp Corporation S.A

Abstract

The analysis of sales strategies for mass-consumer products through digital marketing and social media is a relevant topic to understand how companies can leverage these tools to reach their target audience more effectively and efficiently. The purpose of this analysis is to evaluate the sales tactics employed by VL Corp Corporation S.A. through digital marketing and social media, identifying the main practices used to promote and sell their mass-consumer products. A case analysis of VL Corp Corporation S.A. was the methodology employed in this study, where data was collected on their online sales strategies and social media advertising to promote their products. The primary findings of the research reveal that the enterprise has utilized a blend of social media advertising and sponsored content, and advertising campaigns to promote and sell their mass-consumer products. Additionally, a significant increase in online sales has been observed through these strategies. The most significant conclusions of the analysis suggest that the use of digital marketing and social media is an effective strategy for businesses seeking to expand their sales. Furthermore, the survey respondents expressed satisfaction with their online shopping experience and indicated that they would recommend the products, highlighting the importance of word-of-mouth promotion in ensuring online sales success. This analysis can be valuable for stores seeking to enhance their online sales strategy and maximize the potential of digital marketing and social media tools.