Análisis de la experiencia del cliente en las empresas retails (supermercados) de Guayaquil, año 2022

Abstract

The customer experience, the impression that customers have of your brand at different points in the purchase cycle, defines the image of the brand and other main factors in the matter of revenue. The present investigation tends to establish standards in order to improve the customer experience when receiving services in retail companies (supermarkets), implement efficiency and improve service management. External and internal processes of the organization, to reduce complaints and claims from customers or users in this method will reduce complaints and complaints from persistent customers. The beneficiaries of this research work will be the distribution companies (supermarkets), their employees, suppliers and customers in general.