Plataformas de streaming vs televisión por cable

Abstract

The entertainment industry is increasing its position in the market every time. This research work seeks to analyze the motivations of users when choosing between a streaming platform or cable television. It must be recognized that these services are having high consumer demand and a large part of the users invest to have exclusive content with the purpose of satisfying their needs. In some way, entertainment can change a person's social relationships and habits. The method of this research work is qualitative, with a non-probabilistic sample. Through an online survey, the preferences of the users were known, which was carried out through the digital tool of Google Forms. The study population was the city of Guayaquil. The results show that 66.7% of users prefer streaming platforms. 7.2% consume cable television. While 26.1% view both. The most used services are Netflix and Disney+. However, the Internet continues to be another of the preferences of users in the city: female 45.5% and male 54.5%. When choosing a streaming platform or a cable television service, users often have certain, doubts because they don't know which service to choose. In spite of everything, they choose the best according to their available economic resources. The motivations of people are focused on the fact that they prefer to play their content without interruptions, at any time, wherever and on devices that are comfortable for them.