Propuesta comunicativa para la ONG AIESEC - elaboración y difusión de un microprograma (formato podcast) sobre la inserción laboral en jóvenes con discapacidad

Abstract

The topic addressed involves perspectives such as equal opportunities, inclusion, respect and tolerance. Therefore, the development of a communicative product that evidences the efforts of the International Association of Students of Economic and Commercial Sciences (AIESEC), an organization that undertakes processes to strengthen the work environment of young people, with special concern for those who have some kind of disability, is proposed. The methodology, from a qualitative approach and descriptive scope, makes it possible to identify significant aspects of the reality, the legal and ethical framework of hiring young people with disabilities. Techniques and instruments such as semi-structured interviews, documentary analysis and life stories are used to recognize expressions, behaviors and testimonies. At the same time, the opinion and information provided by the directors of AIESEC, allows identifying recruitment processes and business alliances for hiring people in a framework of equal rights regardless of their physical or intellectual condition. The expected results of the study and the communicative product are intended to open spaces for dialogue to favorably influence the perceptions towards young people with disabilities in the exercise of administrative or operational functions.