Estrategias comunicativas para publicitar nuevos emprendimientos en Guayaquil

Abstract

Entrepreneurship in Ecuador has been positioning itself by leaps and bounds in recent years, businesses that were born from the pandemic, professional people who were unemployed had no choice but to enter into independent businesses where in many cases began serving digitally and then take it to a physical business.El Reffugio is one of those ventures that was born from an idea of its owner who is the same who manages the local advertising and the management of social networks, but having little knowledge in the digital field, it was evident how little work has been done in this aspect.The digital strategies that have been proposed to the owner of the Reffugio range from the creation of high quality digital content, but for this he must hire a person specialized in it or in turn, acquire the knowledge and implement them in the business to expand in their social networks, capture more public and popularize the business and thus generate more profits, it is an investment that in the long term generates its fruits, as long as it is well executed.