Análisis de las PYMES del sector de la Floricultura en la provincia del Guayas, post covid-19

Abstract

The purpose of this article is to study the flower growing sector of the Guayas province, in the post-Covid 19 pandemic period, a methodology based on documentary research was carried out and it was used through theories, carried out through information found in texts, files, investigative reports. In 2020, the flower sector exported $827.14 MM FOB, evidencing a 6% drop compared to 2019. As of July 2021, exports were registered for the value of $556.34 MM FOB, equivalent to 67% of what was reported in all of 2020, while for 2022 there was an increase in this sector, since the level of concentration of Ecuadorian flower exports to other markets has allowed Ecuador to be the main supplier of this product. As a proposal, flower growers are recommended to improve marketing processes, since many of them stop monitoring their product once it is shipped, they do not monitor or track the position of the product when it is taken to its destination.