Análisis de la crisis sanitaria generada por el COVID-19 en el sector turístico hotelero de la ciudad de Guayaquil

Abstract

This research is based on the analysis of the health crisis generated by COVID 19 in the tourism and hotel sector of the city of Guayaquil, being one of the economic sectors with the greatest impact, for which the effects and negative incidences that are They were present during and after the pandemic, in order to highlight the financial impact within hotel companies. In compliance with the objectives, interviews were raised based on proposals made by the government and the measures implemented by the administrators of the hotel establishments to achieve the reactivation of the sector. The methodology applied was qualitative with a descriptive approach, bibliographical-documentary research, where the collection of information was carried out from primary sources, statistical data, presented by the competent agencies and scientific journals aligned to the tourism sector of Ecuador. This research shows that the impact generated by the pandemic is very relevant, as demonstrated in this scientific article, by observing a large decrease in its contribution to the country's economy. Finally, it is concluded that tourism, being one of the most important sectors for the development of the economy, received large percentages of layoffs, in addition, the absence of a client caused the demand to present alarming losses, for which the rates in their services were reduced. have been affected to this day. For the most part, the measures implemented by hoteliers also affected the category of their establishments.