Análisis de recepción del contenido del streamer Auronplay en la plataforma Twitch

Abstract

The purpose of this research is to determine, in what way, the followers of the streamer Auronplay receive his content, taking into account the language, the themes he addresses in the live broadcasts, the scenario he handles in his stream, the characteristics that identify the personality of Raúl Álvarez; and to what extent they are assumed by the fandom in everyday life. From a descriptive perspective with a mixed method, a survey is applied to 312 followers of the Spanish streamer Auronplay, to establish the age range, years as followers, viewing time of live broadcasts, preferences for typical phrases in their live broadcasts, slang, content and contexts. In addition to them, two focus groups are working to identify the reasons why they follow this streamer. The fandoms are clearly a cultural community, to the extent that they feel identified with Auronplay's personality, not only because of the video games, but also because of the content, the current issues it addresses, the interaction with its audience, the spontaneity, characteristics that allow your audience to feel close and belong to a specific group