Diseño de proyecto de sostenibilidad de un paquete cultural en época de pandemia para la fundación Teatro Nacional Sucre, entidad sin fines de lucro dedicada a la cultura en la ciudad de Quito en el período 2021.

Abstract

This investigation project has a study to determine a recovery of the budget share for kind of founding source of self-management resources to the Fundación Teatro Nacional Sucre, that in pandemic it suffered a budget reduction and untimely transference resources of the municipality, that obligated of the Foundation to take decisions to permit finance programming through to make cultural packages that will give tax, corporative and social benefits. To be able to make it, an analysis of internal and external factors is carried out that allowed to establish the real situation that the Foundation goes through, using tools that facilitated the analysis such as PESTEL method used to external factor and the Porter’s five forces used to internal factors. Analyzed the factors that affect the structuring of the cultural package, surveys and interviews were conducted to the stakeholders that permitted to determinate the specifications and success criteria to be able to measure the scope, times, values, quality, risk mitigation, control and monitoring for the launch of the package. With the analysis of the factors and the structuring of the cultural package based on the surveys and interviews, strategies were established according to the reality of the Foundation, which will be considered by the Executive Principal for analysis and possible implementation of the design of the cultural package.