Entre lo visible y no visible de las periodistas en programas deportivos. Estudio de caso: “esto es fútbol”

Abstract

The objective of this research is to determine discourses of violence and sexism in the sports program “Esto es fútbol”, in order to analyze violent discourses within Ecuadorian journalism, the research is descriptive, with a qualitative approach through the critical discourse analysis of ten programs, in addition to the realization of 4 interviews to journalists and professionals who work in the area of sports journalism. The research was taken through 5 programs where female journalists participate and 5 that have only male participation, until 10-06-2022, where a program went viral for present online, a violating action to a journalist, the results were analyzed through the speeches and the meanings who have an explicit, implicit character, where those messages evidence violence to women. It was possible to answer the research question knowing that sexist discourses in sports programs that are built through culture, and continue reproduced through the mass media, which are the main reproducers of stereotypes. The main results was that we found that the programs have a large amount of gender stereotypes, through humor they manage, sexist behaviors, which are normalized. In addition, the short participation that the feminine journalists have in this program.