La música como herramienta comunicacional en la trasmisión de mensajes contrahegemónicos. Caso "This not america" de residente.

Abstract

Music has accompanied human beings for years, not only in daily routines but also in the way we relate to each other. Communication opens a new space for music to position itself as a tool for the transmission of counter-hegemonic messages and the construction of meaning. Residente, Puerto Rican singer-songwriter, releases his single "This is not America". By means of the Matrix proposed by the theorists Diaz and Gonzales (2016), in order to perform a critical analysis of the discourse. It was evidenced that the song, performed by the Puerto Rican, contains a critical discourse, which contributes to both individual and collective critical construction, by the narratives that the song handles, it works as a counter-hegemonic tool. For communication, music is taken as a fundamental instrument for social interaction, in addition to the fact that artists become political, social and cultural actors, since all their works contain a discourse.