Diseño de una propuesta de planeación de la producción mediante un estudio de pronóstico de la demanda de la línea capilar keratina de laboratorios Mollie Cía. Ltda.

Abstract

This paper presents a proposal for production planning in Mollie Laboratories, which is a company dedicated to the production of cosmetics focused on body care. Specifically, we will address the production planning of hair products, in order to demonstrate that the properly developed forecasting methodology can result in the reduction of inventories, which is one of the main objectives required by the company, in this sense, we will be based on selecting the best forecasting model to achieve this objective. The proposed methodology is based on the use of forecasts for demand planning; however, it requires certain knowledge for its implementation and development, which would be considered a limitation. Aware of its importance, demand planning is proposed with the application of an Excel template, focused on providing a tool to Mollie Laboratories, which allows it to implement a culture within the company to forecast sales and thus the production planning to consequently determine the requirements of raw materials and materials, thereby improving the management of purchases and implicitly reduce inventories. As in any management process, the influence of the external environment on the company's internal processes cannot be ignored, which is why information from suppliers and a more accurate knowledge of the market will also be required to achieve a better precision in the implementation of this tool. All the above mentioned leads to ensure the permanence in the market, maintaining quality and customer satisfaction.