Análisis de la importancia del Marketing Digital en los micronegocios de comercialización de productos de cuero en Guayaquil, año 2021

Abstract

This research analyzes the importance of digital marketing in the commercialization of leather products with the main objective of knowing its impact on the premises that market this class of products. It has a descriptive approach so interviews with the owners of the premises of commercialization of products based on leather were used as a tool, an experimental and transversal approach is presented, so surveys will be carried out to a sample of 385 people between 19 and 68 years of age in the city of Guayaquil, as a result it is observed that the people who buy the most are the elderly, and it is concluded that the administrators of these businesses have little knowledge of the use of digital marketing, but it is also observed that they are predisposed to implement this tool to have a greater economic benefit.