Análisis de la Incidencia del COVID-19 en las Ventas de los Centros de Belleza para Damas de Guayaquil, Año 2021

Abstract

The purpose of this research project was to know the impact that COVID-19 had on the sales of beauty centers for women in the city of Guayaquil. The general objective of this project was to analyze the incidence of the effects of COVID-19 on the sales of beauty centers for ladies in Guayaquil, year 2021, the specific objectives were to determine the incidence of the effects of COVID-19 in consumption of the clients of the beauty centers of Guayaquil, identify what were the sales strategies used in the beauty centers for ladies and propose marketing and sales strategies to establish a relationship and full satisfaction of the client of the beauty centers for ladies during and after a pandemic. The level of research used was descriptive, the inductive method was used and surveys and interviews were carried out as a technique. The population that was used to calculate the sample was 2,250,915 according to the population census that was carried out in the city of Guayaquil in 2010, this reflected a sample of 385 individuals who were surveyed. The interviews were applied to 5 owners of beauty centers for women in Guayaquil. The results showed that due to COVID-19, several beauty centers saw their sales affected due to the low consumption of their services during this problem.