Incidencia del Marketing Digital en el Posicionamiento de Consultorios Dentales, Ubicados en el Cantón Durán

Abstract

The main objective of this academic article is to analyze the impact of digital marketing on the positioning of dental offices in the Duran canton, for this reason a series of investigations about dental centers was established, where it was found that there is a considerably low number of customers. The methodology used in this work was qualitative and quantitative because surveys were applied to customers of this type of health centers, which had the purpose of demonstrating the relevance of social networks in digital advertising. The results were obtained through the tabulation of the surveys conducted to customers, the same SPSS program was used, and it was determined that the best way to implement digital marketing in dental offices is through social network, with an emphasis on the Instagram platform; although it’s true that in some centers digital marketing is actively carried out, but not efficiently since it isn´t executed through social networks. The results obtained in the survey showed that about 90% of respondents agree with the use of digital marketing as a main tool in advertising; on the other hand, respondents expressed those promotions are an effective tactic to increase the number of customers, also 82.60% of the total respondents expressed those websites contribute positively to the implementation of digital marketing.