Análisis del fenómeno Fanfiction y su importancia en comunidades FANDOM en la era digital: caso ¿SHINGEKI NO KYOJIN¿ EN WATTPAD

Abstract

Virtual platforms have become a useful instrument when it comes to discovering the preferences of fan communities through their online interactions. This studies the fanfiction phenomenon as a new way of meeting audiences from the concepts of transmedia narrative and as a form of collaborative writing on the Wattpad platform. A fanfiction work of one of the most popular animes on the Internet was selected, and from virtual ethnography, together with a content analysis, the interactions between the readers and the author were identified, the influence that comments have on the construction of the story, as well as its importance in reinforcing the fandom identity. The results showed the closeness that can exist between the writer and his readers through active feedback for the construction of a participatory and dynamic culture. There are many circumstances in which readers can influence the writing of a work.