Estudio de recepción a partir del contenido digital presente " Juega German"

Abstract

This academic article seeks to show why teenagers are so attracted to the contents that are on the YouTube platform, one of these being the "Juega German" channel. The object of study is to indicate how the youtuber German Garmendia through his videos manages to capture the attention of his followers with his originality, sense of humour and the type of content he generally uses in his videos which are horror and entertainment, this is where teenagers are attracted to German Garmendia and this is why he has great success on the YouTube platform and is the second "youtuber" with the most followers in Latin America. A reception study is proposed that is linked to a methodology with a mixed approach and descriptive nature that is deployed with different techniques to collect information, this was based on the study of analysis of the 20 videos that have more than 6 million views on his channel "Juega-Germán" and thus know why the content of Germán Garmendia is so appealing to teenagers, A survey was also applied to 86 students to gather information about whether or not the "youtubers" generate influence on their thoughts or behaviour and to find out what type of content they like. An interview was conducted with an expert communicator in social networks in order to identify what type of content can be uploaded to the platform through the different "youtubers" and whether or not YouTube generates influence on teenagers and the type of content that can be uploaded.