Influencia de las redes sociales en la imagen corporal del estudiantado de una universidad privada de Quito (abril - julio de 2022)

Abstract

The ideal of beauty enjoys a certain power in society, and even more so because we now have tools such as social networks, which are a quick way of communicating stereotypes, helping to share them with the world and facilitating their normalization. In recent years, social networks have become popular among adolescents and young adults, especially among those who use them to post photos, since they play a fundamental role in the perception of the body. The content of posts found on social media can affect and reinforce the belief that to be considered attractive, people must look a certain way. Based on the responses obtained in the instruments used, it is shown that more than half of the subjects show some level of dissatisfaction with their body image, due to the internalization of stereotypes, but not to social networks.