A cibercultura del meme como recurso humorístico y crítico ante la denuncia social ecuatoriana caso carné de discapacidad en la plataforma de facebook “simón dice memes”

Abstract

“Simón dice memes” Facebook platform employed memes as a communicative element in the face of social denunciation in the country. Thus, disability card case is not far behind. While, virtual community that makes up this platform has interacted, shared, and commented on several publications that refer to this corruption case in order to have an alternative that allows a free opinion exercise. Quantitative analysis determines four representative corruption case memes of the disability card regarding the emotions’ interactions and content sharing amount. The most used meme resources are image-text. The image rhetorical analysis within the linguistic message framework, connotation, and denotation of those memes determines the text relationship with the image, resulting in the meme as a humorous and critical resource in the face of Ecuadorian social denunciation. Political humor is a tool that allows the easy situation interpretation and, therefore, it is a weapon in the face of social injustice. Its replicability is immediate and reaches many users related to virtual communities, who focus their attention on political spaces.