El marketing de contenido como estrategia digital para captar mayores visualizaciones en youtube.

Abstract

This research seeks to present content marketing strategies in YouTube previews because the adaptation of content from traditional media to digital platforms has generated new forms of communication and information, thanks to new tactics for content viralization. , the impact on the preview generates an evocation to the senses of the users and at the same time their capture so that they consume the complete video. Said study was carried out from the observation and analysis of the video previews of La Posta and Ingobernables Ec. In this investigation, content analysis was used to determine quantitative results of both media. Based on the above, in the course of this work, each of the textual, graphic, audiovisual, temporal and structural elements in videos randomly chosen by Calculator Soup are analyzed, respectively, to determine the content strategies in YouTube previews are applicable for the different channels in this network.