Campaña Política Digital de Candidato Indígena: Yaku Pérez

Abstract

The digital platform, as this study calls the social media, being used with a strategic political objetive is something that can't be avoided. This article breaks down the political campaign of the indigenous Ecuadorian presidential candidate Yaku Pérez to determine the effectiveness of his message and identity, it also unveils signs of racism and regionalism from the audience's response.