Análisis de contenido de publicaciones emitidas por los medios digitales El Churo y Plan V a través de la red social faceboock del 02 al 13 de octubre de 2019, en torno a la movilización nacional en rechazo al decreto 883

Abstract

Between October 3 and 13, 2019, the country experienced a strong social protest in rejection of Decree No. 883, which eliminated the fuel subsidy. This was the cause for several sectors to start a day of mobilizations and demonstrations in Quito. Social networks took a leading role in the country, because for several days in October there were demonstrations, hundreds of users shared and disseminated photographs and videos of the situation in different sectors of the capital. Faced with this, the digital media, began a series of live broadcasts, so that citizens knew the events that took place. On the other hand, the traditional media maintained the established schedules to broadcast the news. In the digital field, Wambra EC - El Churo and Plan V participated in the broadcasting of information, the social network chosen was Facebook, since the media agenda prepared by the media allowed covering the October demonstrations and prioritizing the sites for the broadcasting of live transmissions. Also, to give space to actors identified by the media as a contrast to the events that took place in this temporality. In order to know the construction of the media content, a research proposal was made through a content analysis from the Agenda Setting, since, with identified elements of qualitative and quantitative character, to be able to explain in a clear way the role that the media had in front of the events that took place between October 3 and 13, 2019. Social networks were the field of action, and the dissemination of the publications allowed for a competition to capture the attention of users by the media investigated.