Análisis de la influencia de la tecnología en el comercio minorista del Cantón Daule, año 2021

Abstract

In a globalized world where information and communication technologies have a permanent presence in all aspects of daily life, the implementation and application of technology in each of their processes, in the The case of this investigation will focus on retail businesses, specifically in popular stores or stores. The main objective that guided the research was: To analyze the influence of technology in the retail trade of the Daule canton, year 2021, for this an empirical and cross-sectional investigation was carried out in two ways, both qualitative and quantitative. As a main result, it can be described that only 22% of the surveyed retail business owners claim to have invested in technology during 2021, while the perception of the usefulness that technology would have in sales, visibility and customer service it is low. It is concluded that the appropriate process for the implementation of technology in retail stores should be: First, training about technology, Second, creation of financing programs for the acquisition of technology, third, to develop promotions for the purchase of technology oriented exclusively to this sector, Fourth, implement technology, it is recommended to start with inventory control and billing programs, finally e-commerce and digital marketing should be entered.