Propuesta de un modelo de ventas que contribuya al incremento de la rentabilidad de los hoteles de cinco y cuatro estrellas del Distrito Metropolitano de Quito durante la pandemia COVID-19

Abstract

In recent years, the normal development of the operations of companies in the country has been affected, since it has resulted in different circumstances that have affected economic stability in general. The research that is reflected in this work is based about the five- and four-star hotels in the Metropolitan District of Quito when they were hit by the confinement that occurred from the global contagion of the COVID-19 virus, and that caused a total crisis of sales of services, layoffs of personnel, and an increase in expenses without any return. The profitability of five- and four-star hotels in Quito has been strongly impacted by the pandemic in the periods of 2020 and 2021, which is why this work proposes a sales model that encompasses strategies and techniques. that maximize the profitability of these companies. For this, the financial statements of past periods will be reviewed to financially analyze the development of their indices and a survey will be applied to the workers of these entities so that the main causes and effects of the pandemic on the population can be known theoretically. hotel economic system and thus seek and propose the appropriate tactics to the current reality of this guild. Once the sales model is presented, it is expected that it will serve as a guide and support for the development and growth of income and therefore the increase in profitability of this business sector that has been on the verge of bankruptcy due to the conditions previously explained.