Proyecto de factibilidad para la creación de una empresa importadora y comercializadora de equipos electrónicos para las familias de la ciudad de Quito.

Abstract

The purpose of this research work is to evaluate the market, technical and financial feasibility for the creation of an importing and marketing company of electronic equipment for families in the city of Quito, since, due to globalization and the influence of the pandemic by Covid-19 that have forced companies, schools, colleges, universities, families, etc. to reinvent their activities and use electronic equipment more frequently, an increase in demand for these products is expected. In the first place, and through the analysis of a survey, the interest of families in the city of Quito in acquiring electronic equipment for their daily lives was determined; the brands of electronic equipment that are more attractive to the population were established and the marketing strategy to be implemented in this project was defined. Next, the human, technological and financial resources that established the size of the project were considered, with which it was possible to define its location and processes, both for imports and for the commercialization of electronic equipment to finally determine its sale price. to the target market. Based on projections of income and expenses, the financial statements and cash flow were built, which allowed, through the application of financial indicators, to determine the profitability of this feasibility study.