Creación de un multiespacio físico dedicado a la comercialización de prendas de vestir y servicio de barbería en el sector Norte de la ciudad de Quito

Abstract

This undergraduate venture analyzed the viability of a multi-physical space dedicated to marketing clothing and barbershop products and services in the northern area of Quito, revealing the same or an innovative idea that merges two lines of business in one place, allowing added value to be added by caring for the presence both in image and in costumes of the male public. Developing the study is to capitulate being that: In the first chapter it will refer to the problem, the practical and theoretical justification, as well as the development of both the objectives. Chapters (2) and (3) address the conceptual framework, which takes into consideration several theoretical references from authors related to entrepreneurship that provide the bases on which it has been supported. In the fourth chapter to carry out an analysis of the methodology and unit of analysis to be evaluated where the sample has been calculated, as well as the tools and methods that have been implemented to obtain reference information for our study unit. In the fifth chapter, involves the mercantile study, the results of the surveys carried out will be provided. Identify the initial situation, definition and the product-service to offer, application of advertising management and formulation of strategies, after that we proceed to the technical study, defining the most suitable location for the implementation of the enterprise, we define the organizational management model and of the productive process, and we finish with the economic-financial aspect, where it has been determined that two contributions are required for the feasible implementation indexes of the enterprise. The main one is 50% of the partners and 50% of the financial entities, in such a way that at the end of the financial study, the cost-benefit ratio is US $ 1.02, which shows that the project is feasible.