Análisis prospectivo de tendencias del mercado y su impacto de las empresas del sector económico servicios: hoteles, ubicadas en la ciudad de Quito, años 2022-2026.

Abstract

Prospective studies are longitudinal studies that allow forecasting the future, from this approach the importance is born to develop this study, in order to recognize the situational trends of the market and the scenarios that will happen in the future to determine the future scenarios. The COVID-19 pandemic has generated devastating global health, social, and economic crises for humanity, which is affected. The objective is to analyze market trends and their impact on companies in the services economic sector: hotels in Quito, in order to develop a prospective trend analysis, using the strategic prospective method. The methodology used is a quantitative, documentary and causal explanatory approach; the research methods used are deductive and inductive, the research design is Non-Experimental of a transversal type, to collect the information the survey technique was used. The conclusions identified are the following: trend scenarios with their respective hotels: optimistic Hilton Colon Quito Hotel (5 stars), pessimistic Hotel Rio Amazonas (4 stars), trend Hotel Colonial San Agustín (3 stars), bet Dann Carlton Quito (5 stars ) and black swan Hotel Escocie (2 and 1 stars), which indicate us. Market trends and their impact on companies in the services economic sector: hotels in Quito, were analyzed based on the following dimensions: business sector by category, impact and growth in the market and business economic perspective towards the year 2026; and, the following results were found, of the 67 hotels surveyed, 4% are 5 stars, 19% 4 stars, 48% 3 stars, 27% 2 stars and 1% are one star. When consulting whether market trends influence the growth of companies in the services economic sector: hotels, located in the city of Quito, it is concluded that 88% agree and 12% have a perception of disagreement.