Análisis de los efectos de la Intermediación en el precio de venta de productos agrícolas y economía de los agricultores del Guayas

Abstract

Agriculture in Ecuador for the case of this research, in the province of Guayas is a sector of utmost importance for the development of its economy, however small and medium-sized farmers present economic problems, because despite the fact that their production is sold, its profits are diminished by factors such as the lack of technical and financial resources and the presence of intermediaries who take advantage of the economic needs of this sector to offer low prices for their products. The purpose of this study was to analyze the effects of intermediation on the price of agricultural products and the economy of Guayas farmers to propose marketing strategies. For this, an empirical investigation was carried out, with a descriptive approach. Previous research was analyzed and a survey was applied to 385 farmers in the province of Guayas. Farmers expressed their interest in eliminating intermediaries within the agricultural ecosystem. It is concluded that to improve marketing processes, farmers must be cooperative with each other, differentiate and add value to their products.