Análisis de la representación de la mujer en la comunidad Gamer en la plataforma Twitch y su repercusión en las dinámicas comunicacionales de los seguidores: caso Arigameplays

Abstract

The objective of this article focuses on analyzing the representation of women in the gamer community on the Twitch platform, perception and impact on the communication dynamics of their followers: Arigameplays Case. Since, at present, the gamer community has been increasing in the world of entertainment, however, video games are still associated with the male gender and this causes women to become self-conscious in the gamer community. From here arises the following main questions that this study will answer: How is the representation and meaning of being a woman constructed within the gamer community? What is the perception of young consumers when watching the content of the streamer Arigameplays? What is the incidence of this perception in communication dynamics? The methodology is of a qualitative approach and its design is digital ethnographic, information was collected through a survey that was sent to different Gamer groups on the Twitch, Discord, Telegram, WhatsApp and Facebook platforms to know the perception they have of the streamer Arigameplays. The research concluded that the construction of the representation and meaning of being a woman within the gamer community is formed from abilities, skills and experiences when playing a video game, through live broadcasts on the Twitch platform. Also, the streamer Arigameplays represents a female gamer in the video game community.