Análisis del discurso en productos audiovisuales del medio alternativo ACAPANA durante las manifestaciones sociales de octubre de 2019

Abstract

This research focused on critically analyzing the role of ACAPANA communication during the October 2019 protest demonstrations in Ecuador. The mobilizations originated from the announcement of Decree 883, presented by former President Lenín Moreno Garcés, which guaranteed the release of prices of extra and diesel fuels, this being the main reason for the demonstrations that occurred between October 2 and 13, 2019. Mobilizations led mainly by the indigenous movement, which the traditional media criminalized through biased speeches that favored the interests of the government. Meanwhile, from the alternative media, a process of coverage through social networks was generated that broke with the imaginaries of the media siege lived during this period of political instability, presenting to the citizens, the repression exercised by the armed forces in the streets. This study was based on the analysis of 7 audiovisual products transmitted by the alternative medium ACAPANA, on its official Facebook page through the #EcuadorEnLucha, for this purpose the Critical Discourse Analysis (ACD) was used as a methodological tool, proposed by Teun Van Dijk, in addition, the mixed research approach was applied to systematize the information, in this way the quantitative approach served to verify statistics from objectivity and the qualitative approach to expand the information from subjectivity, and the audiovisual products were contrasted with the report issued by the Ombudsman's Office on March 17, 2021 on the violations and violations of human rights that occurred in October 2019. Thus, it was determined that the self-representation of the indigenous community through the transmissions of ACAPANA was of vital importance, since in Ecuador there is a need to generate more communicative spaces that allow citizens, without any distinction, to exercise horizontal communication practices, where communities can express their position in front of government decision-making.