Modelo de negocio que integre una efectiva cadena suministros a fin de permitir la producción y comercialización de queso en la parroquia Baños, ciudad de Cuenca

Abstract

In this research a business model has been elaborated with the aim of potencialize the resourses which “Lacteos Baños” has to produce and commercialize cheese in Baños - Cuenca. This work has been developed using a quantitative methodology throw the application of a survey to 258 people who live in Baños. This survey has measured 4 key dimensions for every enterprise: customer segments, demad analysis, suply and competition, value propositions, communication channels and customer relationships.