Gestión de la comunicación digital de negocios privados ecuatorianos en tiempos de covid-19. Caso de estudio: Grupo IBIZA

Abstract

After the declaration of pandemic and health emergency in Ecuador by the SARSCoV2 virus (COVID-19), at the beginning of the year 2020, the educational and work environments have been forced to make decisions on the implementation of new dynamics that allow replacing face-to-face activities with virtuality (tele-presentiality) in the shortest possible time. In this sense, it is mentioned how new technologies have been incorporated in society as essential components in personal and labor aspects of every human being, same mechanisms that bring with them advantages and disadvantages in the solution of requirements by the users. However, the implementation of digital channels through the Internet makes evident the inequality of access to technologies in the field of digital literacy in certain age groups of the population. This research aims to work on the management environment of digital communication and customer service of the private company "Grupo Ibiza". Emphasis will be placed on how employees of all age groups had to adapt to new technologies in their daily activities and also on the analysis of the process of change from face-to-face to virtual in times of Covid-19. The information and communication technologies increase efficiency and productivity in work spaces, since they dynamize the access to all types of information through technological devices, such as computers, smartphones, tablets, among others.