Comunicación gubernamental durante confinamiento en pandemia y la percepción de los habitantes de Durán

Abstract

Government Communication is so important within the exercise of public management, and as part of a good democratic system, to achieve consensus with citizens on public decisions, and it is even more necessary in times of crisis. This is the focus of the study, whose objective is to analyze the management of government communication during confinement in a pandemic, with the perception of the inhabitants of Durán. To achieve the objective, a qualitative approach methodology of a hermeneutic nature was used, applying techniques such as the survey and interview, from which relevant information could be obtained from the inhabitants of cantón Durán. These indicated the way in which they perceived the communicative management of the political actors in function for the period of confinement from march 12 to september 12, 2020 when the country was facing the health emergency due to covid-19. Whose results concluded that, there is a dynamism in perceptions, the management of the ministers and governments was weighed as regular, which shows the need to create strategies that allow the government to better communicate and better establish the government-citizen relationship through the use of digital tools and platforms.