Análisis de la demanda de créditos e incidencia en la rentabilidad de la cooperativa de ahorro y crédito Corporación Centro período 2016-2020

Abstract

In order to support and boost Ecuadorian economic growth, the financial institution Corporation Centro has developed innovative and inclusive financial programs for small and medium sized businesses, where customers have access to all benefits and perks at the moment the credit line is approved. As a result of the on-going worldwide economic crisis caused by COVID-19, we have witnessed an exponential increase in repayment lateness from our borrowers. This unique situation has translated into increased efforts in our collections department and this is where re-assessing the efficiency of our collections process becomes vital for our institution; it is key to stablish a solid and sustainable strategy to get the greatest benefit from our human, financial and material resources. In addition, analyzing our collections process and techniques has revealed the direct correlation between loans demand and our profitability. Unfortunately, there are training needs and communication gaps that have affected negatively the performance of our collections department, as a result, stablished targets are not met and our cashflow is compromised.