Análisis de la gestión de redes sociales (instagram, facebook, tiktok) como herramienta del marketing de las microempresas de venta de ropa online del sector centro norte de Quito años 2019-2020.

Abstract

This article seeks to analyze the management of social networks (Instagram, Facebook, TikTok) of micro-companies selling online clothing, located for the study in the north-central sector of the city of Quito, as a marketing tool, during the period 2019 By 2020, theoretical sources related to direct marketing and social networks were reviewed and analyzed, where the main benefits and particularities used in social networks were known. Next, an analysis was carried out of the 17 micro-businesses that sell online clothing, which are located in the north-central part of the city of Quito. Through the use of a survey, it was identified how they relate to and communicate with their potential clients. , through the technological use of social media (Facebook and Instagram) helping this type of business with their advertising and creating new strategies when publishing their content, events, sharing live videos, evaluating and monitoring permanently, according to the consumer needs, allowing a better commercial positioning.