Análisis del beneficio económico de los canales de distribución del tubérculo (papa) procedente del Carchi, colocada en restaurantes de las parroquias de Tumbaco y Cumbaya, años 2019-2020.

Abstract

The tuber (potato) is a product grown worldwide, each country or city has different ways of sowing this produtc and it must be given a special treatment so that it´s size, color, flavor and texture are pleasant, so that the consumera can use it. Acquire and negotiate beneficial to both demand and supply. The potato contains several nutrients that are beneficial to human health, to maintaint a large percetage, it´s necessary to make into account what is the main way to prepare this product, specialists recommend that it should be cooked with all skin to keep intact the nutrients it offers. Distribution channels are used in various ways and allow reaching the customer/final consumer in a direct way (delivery of the product from the manufacturer to the final consumer) or indirectly (delivery of the product through intermediaries or distributors), wichs allows satisfying consumer needs, this acquiring the product, good or service. In this research it was applied in the distribution of the tuber (potato) in the pariches of Tumbaco and Cumbaya, this market analysis allowed to know that the distribution of this product isn´t something easy, but requires several efforts that are know as additional expenses to establish a Price to the public wich doesn´t allow it to be stable and rotates depending on the factors either by the weather, the fuel or the supply (product) increases, this causes the Price to fall, instead when there are shortages of production the price increases until it stabilizes in the market, this depeds on the quality of the tuber (potato) to get it economically at an expensive or cheap price regardless of negotiating it with producers or intermediaries. The methodology used is qualitative bacause information was sought from a specified market segment in the parishes of Tumbaco and Cumbaya in this way, applying surveys to markets and locals of the sector that collaborated with the requested information as well as providing their experience in the distribution on the tuber (potato) both to restaurants and to the final consumer.