Estrategias de delivery adoptadas por cafeterías reconocidas de Guayaquil durante el primer semestre de aislamiento por covid-19

Abstract

Coffee shops are a place to get in touch and conversation, long time ago philosophers and intellectuals met to discuss and exchange ideas. The effects of Covid-19 are altering the economies of the world, therefore the establishments that received their customers within their premises, had to reinvent themselves with the delivery service, which is nothing else in that the consumer previously requests their order and is taken to your home. In Latin America Uber Eats, iFood and Rappi grew up above average, and in Ecuador was increased at 100% in relation to before the pandemic. The objective of this work is to determine the effectiveness of the delivery strategies that adopted by renowned coffee shops of Guayaquil during the first semester of isolation. The methodology used is from type of descriptive, by means of the application of a consumer survey with a sample of 384 and an interview directed to managers of 5 main coffee shops in Guayaquil. In more than 50% of the interviewees, it is evident that increased its used at home service ordering in cafeterias, pharmacies, restaurants, and supermarkets. It was detected that the use of delivery service was one of the main strategies to balance or maintain sales as before the pandemic, in addition to being key to non-physical contact at the highest peak of the pandemic.