El neuromarketing como metodología para la transmisión de mensajes publicitários, análisis comparativo de instagram y facebook.

Abstract

Publicity on Instagram and Facebook has been developing over the last decade transforming the reality of millions of people, so much that today we find in every corner of the planet an electronic device that opens up a number of possibilities to the consumers and with it the expansion of brands and companies in the world. This article analyze the evolution of advertising in the media until the appearance of neuromarketing and its application on social networks (Instagram & Facebook). Through a comparative qualitative analysis, the advantages, changes and opportunities brought by the evolution of these communication channels for the consumer, as well as their efficient management in advertising campaigns, will be studied. Is important to explain the change and adaptation that the consumer has had during their participation in the creation of advertising, from the appropriate application of the studies carried out in neuromarketing, which have allowed the development of projects in a deep space of known and possibilities named the web 2.0 or internet. Finally, understand the new publicity methods and tools that Instagram and Facebook use to develop small and large-scale companies, as well as reveal the struggle to attract prosumers that these places lead on a daily, in which ingenuity and strategies set the pace and that these businesses can position themselves in the first places of use and consumption in the world.