Proyecto de emprendimiento en comunicación web: plataforma especializada en periodismo deportivo

Abstract

Digital life is part of people's daily lives not only in the ways of communicating, entertaining, but also in the habit of getting informed, therefore, it is currently possible to establish accessible digital media projects for young communicators with the purpose of entering the professional world. This project includes a series of editorial, conceptual and research standards for the methodological process in creating a website specialized in sports journalism. Based on the observation of traditional digital media, a model was determined to generate the project with its own characteristics if we compare it with similar spaces. The work has editorial guidelines that respond to the requirements of Internet users who seek sports information in digital media, In addition to consolidating the image identity of the medium, structures and information blocks towards sports that are not taken into account by Ecuadorian sports media of according to the user's browsing preferences on the most consumed content. Finally, the importance of generating content compatible with mobile devices is highlighted, as well as the integration of the sports news website with social networks, for the consolidation of an ecosystem of information flows that are promoted and at the same time reviewed by Internet users within the website.