Modelo de gestión comunicativa para la coordinación de seguimiento a graduados carrera de Comunicación Social

Abstract

This research is focused in a proposal of communicative management model for the area of Seguimiento a Graduados from Social Communication Studies of the Universidad Politécnica Salesiana. The main objective is to create communicational strategies in order to increase the number of graduated students who can utilize the services of this studies center. The final purpose is to increase the voluntary participation around the different activities done by this office, such a classroom graduates, foreign graduates and organizational conventions where the professionals exert their functions. Another activity of this area is to establish institutional links for the current students by a job market. For this research were done interviews with people who follow-up ex-students, who were able to describe which role, play them, as well as, some improvements planned for the future. Finally, by a digital survey, this research demonstrates a lack of institutional commitment. It will be reflected through a matrix of communication strategies that the graduate monitoring area can use to improve its relationship with students from the training process and later with professionals to strengthen close ties that attract them to the university.