Narrativa sexo-genérica en la campaña "Bájale al Acoso" en la ciudad de Quito.

Abstract

The work carried out shows the social problem that is experienced daily in the public spaces of the city of Quito and the metropolitan transport is where gender violence occurs repeatedly in actions such as physical and psychological harassment. The Lower Harassment campaign is one of the main strategies in the metropolitan district that seeks to raise awareness and change this situation due to the high demand for harassment in transportation, its main message is the hashtag #Bajalealacoso, implementing a messaging platform to report this type of violence. In addition, the use of communicational elements is important to make known what the campaign is about and what it is made for, carried out from 2017 to the present. In the present work, several communicational analyzes were carried out to establish more information on the campaign and also know the speech of the Mayor's Office at that time. In the same way, with the interviews carried out with members of the Vivas nos Queremos collective, it was possible to know from their experience the efficiency and difficulties of the campaign, which affect the majority of women and where this social problem has not yet been eradicated.