Influencia del Marketing Sensorial y los estímulos de los sentidos en el comportamiento de compra de los consumidores de productos de limpieza en la Ciudad de Guayaquil

Abstract

The objective of the research is to know the influence of sensory Marketing and stimuli on the behavior of consumers of cleaning products in the city of Guayaquil. Its theoretical framework consisted of expanding knowledge about marketing strategies and influences, exploring fundamental concepts and notions. In the methodological framework, the logical and systematic steps to carry out the research are outlined. The type of research focused on an analysis of scientific documents on sensory marketing under the generation of basic certifiable theoretical guidelines.