Factores determinantes en la comercialización y exportación de rosas cortadas en Ambato hasta la ciudad de Moscú, Rusia.

Abstract

The commercialization of flowers has become, for several decades now, in a fairly profitable market for Ecuador thanks to its large exports. Therefore, the current article aimed to identify the determining factors in the commercialization and export of cut roses in Ambato to the city of Moscow, Russia. The study was framed at an explanatory level of research and under a qualitative approach. The interview was used, which made it easier to collect more accurate information. Interviews were applied according to the type of expertise: interviews with experts in production, legal, and rose exports. It is recommended to verify the non-tariff requirements of the destination country, and that all farmers, who use their production for export, should be aware of the entire process and regulations.