Memoria social de la parroquia rural de Perucho en la provincia de Pichincha

Abstract

The central focus of this work is to revalue the social memory of the Rural Parish of Perucho, located in the Province of Pichincha, Norcentral sector of Quito, through an editorial communicative product, digital magazine. In order to make visible the various cultural manifestations that exist and those that are being forgotten. The theoretical approach or sustenance starts from Latin American communication thinking, emphasizing the concepts of culture, communication and identity and social memory. The categories mentioned above serve as the basis for the development of the digital magazine. Observation, in depth interview, and life stories were used as research techniques. The communicative product emphasizes the historical events of the Perucho since its consolidation as a parish, the time of farms, fruit crops and the practices that prevail over time within the sector. For example, the production of liquor in the trapiche, traditional parties, the religiosity of the village and the most representative characters. Finally, to understand identity as a permanent construction process within each person, it allows us to affirm in this work that the cultivation of mandarin, the wooden church and the minga in the Commune San Luis de Ambuela, are part of the identity elements of the parish.