Análisis del discurso político del Dr. Jorge Yunda durante la campaña electoral 2019 a la alcaldía de Quito en la plataforma Facebook.

Abstract

This academic article is an analysis of the political campaign of the current mayor of Quito Jorge Yunda. The analysis presented it´s about the use of communication and social networks in the politics of the capital of Ecuador. The investigation was carried out on the official Facebook page “Panas de Jorge Yunda”, where the publications used prior to the electoral contest of March 24, 2019 were located. The article is composed of two parts: 1) A quantitative analysis in which the number of followers of the page, number of publications during the electoral contest, number of user interactions on Facebook and impact on the audience are obtained with indicators. 2) A qualitative analysis in which the critical analysis of the discourses presented in images, texts and audiovisuals of the social network was carried out. For this qualitative analysis, the speeches were categorized and included in several sections that work on themes of: humor, urban fauna, cleaning and waste management, anti-corruption campaign, gender equality and the role of women, mobility, urban space, emotional campaign, biography of the candidate, economy, concerts and electoral controversy. To finalize the article, the results of the investigation and the corresponding conclusions are presented. If you want to corroborate the information and data processed during the investigation, screenshots of the publications, links, and transcripts of the audiovisuals published during the study period are attached.