Impacto del marketing digital en la provincia de Pichincha utilizado en la consulta popular del 2018.

Abstract

Technological development is a link that in social communication is present every day more with users and comes massively with any type of information to the population, so that nowadays through virtual employment through social networks you can advertise a product, service or event, being one of the best communication tools; In recent years, this technological tool has been applied in political marketing, with the aim of achieving a better approach between politicians and citizens. As a result of this virtual interaction environment, it is intended to know the impact of digital marketing in Ecuador, in the Popular Consultation of Lenin Moreno's mandate in 2018, by implementing one of the most suitable advertising strategies for political work, as an advertising strategy. the application of the social network Twitter as a communication tool 3.0, to promulgate the vote for the Yes. The study includes the use of the social network mention, as a tool of online communication to be of greater use in regard to political marketing, therefore a discourse analysis is made, based on relevant bibliographic sources regarding the research topic, in this way, to determine the influence that the use of Twitter had between the citizenship and the president Lic. Lenín Moreno, to lead to the acceptance of the