Estrategias comunicativas: memorias y recuerdos de amorfinos y coplas de Portoviejo.

Abstract

In the present academic article, it is proposed to make know, characterize and motivate to preserve the importance of oral communication processes to recover the identity and culture of amorfinos people in Portoviejo, Province of Manabí, Ecuador through communication strategies. Portoviejo, has had a growth in its population, but this has brought consequences such as the lack of interest of the people and inhabitants of this city towards the amorfinos, even though they are aware that this oral tradition is being lost and that there it no interest to revive it, since modernity and globalization have set aside many of the cultural manifestations leaving the aside for citizenship. The purpose of the communication strategies is to revive in each inhabitant of Portoviejo the historical cultural and musical importance of the amorfinos, giving ideas to recover as part of the daily life of the discourse and also the practice of the amorfino exercise. This proposing of communicative strategies we believe will be made to recover the oral memory in one way, presenting with the conclusion of analyzing the results achieved, this academic article has the contribution of interviews made to people who know the subject of amorfino in all the cultural and social.