El programa EDUCA como un nuevo escenario comunicativo de aprendizaje en la formación de valores.

Abstract

Educational television has been predominantly a proposal developed by pay TV, while the open signal TV media have generated enough spaces for the educational field and talk shows, the tabloids, reality TV and adult content cartoons prevail in the programming grids, response to this problem and the enforcement of the Law on Communications under the National Plan for Good Tele Education project undertaken by the Ministry of Education and the SECOM live by television shows that signal "Educate" (2012) has the mission to contribute significant, educational and cultural learning. According to the proposed work is structured from a critical analysis of the content of TV Educa aspects: playful, in the capacity building potential, learning and formation of values in children and adolescents, vulnerable and susceptible to media manipulation. Therefore the purpose of determining whether "Educate" is a new communication scenario as prevalent contributing to learning, quality and dissemination of values in your audience and build a society of good living is evident.