Influencia de la publicidad audiovisual en el comportamiento social de los jóvenes de cuarto año del colegio bellas artes de Guayaquil.

Abstract

Throughout this academic article we are able to display a variety of theories and behavioral manifestations. What's more, there are many audio visual publicity components, the same that takes an enormous impact in many of the students of the Bellas Artes School. By this investigation we aim to fill in the empty spaces of this thematic article and the resources we have to make them work are considered as useful and those are such as: surveys, interviews and observation. Our publicity is considered as an informative source of products and services. Besides, it's considered a manipulation agent on people for acquiring them, especially for children and teenagers considering that they are in a phase in which it is accurate to assimilate a variety of changes. Therefore, it's thought that these publicities can contribute to a better development or the contrary. This paper will provide from a theoretical approach to the university scientific community, taking into account the changes that occur in the social behavior of adolescents because of the audiovisual advertising, contributing to results that analyze possible proposals to solve the issue.